To get a better understanding of how open banking is shaking up the market in Europe, we surveyed 290 senior executives and financial industry decision-makers in the beginning of the year.
While we’ve found that there’s a growing positivity towards open banking in Europe, we also wanted to understand how this translates to concrete investments. And what is driving, or perhaps hindering, open banking investments across the continent.
What’s driving open banking investments
When asked to select the top 3 driving forces behind their open banking investments, ‘improving customer experience’ shot to the top, with 44.1% of the surveyed executives selecting it as a driver. ‘IT modernisation’ (at 38.6%) and ‘process optimisation’ (at 33.5%) were the runner-ups.
This indicates that, while open banking is recognised as an opportunity to improve operating margins, institutions understand that there’s a need to enhance their existing services and take a more customer-centric approach.
At the bottom of the list, ‘business model transformation’ is not a priority for most institutions, although already a quarter of respondents seem to regard open banking as an opportunity to transform their business.
What’s hindering open banking investments
When asked about what might be holding them back in terms of investments, the top pick was (perhaps unsurprisingly) ‘outdated IT infrastructure’ at 33.1%. This was followed closely by ‘more important business priorities’ and ‘regulatory restrictions’, both at just over 30%.
Legacy IT is a challenge faced by many financial institutions, who to a large extent still rely on traditional mainframe systems. This frequently results in compatibility issues that can get in the way of more ambitious innovation projects.
It’s interesting to see that ‘lack of understanding’ and ‘lack of buy-in’ feature at the bottom end of the chart. Lack of buy-in is typically one of the main challenges when it comes to technology investments, so this, paired with the positive shift in sentiment mentioned before shows senior executives in the industry see open banking as a very relevant opportunity.
The full facts and figures behind open banking investments
Want to dig deeper into our findings and learn just how much money European financial institutions are investing in their open banking efforts? Get the full scoop on open banking investments, KPIs and expected payback period in our full report:
If you’re eager to learn more, you can also sign up for our live session on 3 June, covering all the biggest findings from our report.
