Banking on engagement

2 min read|Published July 17, 2024

With consumers more empowered to manage their money than ever before, financial institutions should be continually thinking about how they engage with their customers. Download the new Tink white paper below to find out more.

Personal Finance Management (PFM), as it is often called, is the modern way that consumers view, manage, and analyse their financial selves, primarily via online banking on desktop and mobile apps. This is why banks – as shown in this white paper – are elevating their consumer engagement experience, to keep pace with technological developments, and ultimately acquire and retain new customers who expect a seamless, insightful digital financial experience.

New research undertaken by Tink in the UK – where over 2,000 consumers and 101 retail banking executives were surveyed – as well as nationally representative consumer research in France and Germany, shows that there is a clear demand for money management tools, especially among younger customers. Winning, and crucially retaining, this kind of business is a key factor for banks looking to future-proof their business.

Download the white paper below and you will learn about:

Why now is the time for banks to act
The rising trend of the subscription economy
Future trends and predictions

CategoryProductTagsbanking

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