Photography

Our imagery is natural and unpretentious. It takes inspiration from traditional analogue photography with references like Martin Parr or Lars Thunbjörk. Think: — Artistic — Uncomplicated — Warm attitude — Caught in the moment — Like Tink: proud and confident but not cocky

We find beauty in the ordinary. Found in all situations in life, big or small. Therefore we catch both everyday moments, hidden gems, extravagance and minimalism. To create an honest, genuine and “instant” feeling we play around with angles and composition.

When we portrait our employees, we catch them in a moment of movement. We always aim for creating a genuine and energetic feeling that at the same time feels growing up and sophisticated. Since these images have to be useful in most contexts we want them relatively simple and clean. Please keep in mind that these photos are going to be used in editorial media and therefore they need to be adaptable to all different kinds of media. Dare to break the rules for how a regular press image “should” look like, but be realistic. It has to be usable.

Beauty in the ordinary Interesting details and contrasts can be found even in ordinary objects and sceneries.