Colours

Colour is one of the most recognisable parts of the brand. It can become the one single element that people relate to in Tink’s collateral. Also, our colour palette is an important tool in our extensive use of information, graphics and illustrations. Tink Lax and Tink Green are the primary brand colours. Together they create a dynamic duo that feels unexpected and bold.

Brand palette

Our brand palette connects colours in bold and playful ways. The colours are selected to work against bright and dark backgrounds to create opportunities for variation.

Primary colour
Tink Green

HEX#062A2FRGB6, 42, 47CMYK90, 64, 61, 64Pantone316 C 316 UNCSS 7020-B10G

Primary colour
Tink Lax

HEX#F89572RGB248, 149, 114CMYK0, 52, 55, 0Pantone2022 C 2022 UNCSNCS S 1040-Y80R

Primary colour
White

HEXwhiteRGB255, 255, 255CMYK-PantonewhiteNCS-

Tints

Using tints is a good way to achieve visual dynamics and differentiation. These tints are only allowed in digital touch points where we need a wider palette for functional reasons i.e. chapter dividers.

#E7EAEB

#CDD4D6

#B6BFC0

#9DAAAB

#839496 — #E7EAEB #CDD4D6 #B6BFC0 #9DAAAB #839496

#FEF4F2

#FDEAE4

#FBE0D6

#FAD6C9

#F9CBBC — #FEF4F2 #FDEAE4 #FBE0D6 #FAD6C9 #F9CBBC

#F2F2F2

#D9D9D9

#BFBFBF

#A6A6A6

#8C8C8C — #F2F2F2 #D9D9D9 #BFBFBF #A6A6A6 #8C8C8C

Usage

Consider contrast and accessibility – especially when it comes to text in smaller sizes.

Product/UI palette

These colours are only to be used in product/UI illustrations

Expense Blue #0E9EC2 Income Green #36B472 CTA Teal #427783 Alert Yellow #FEAE22 Warning Red #EA544A