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NatWest: the UK’s leading digital banking app

NatWest is passionate about the people, businesses and communities it supports. Here's how they created an engaging, customer-focused Spending feature by partnering with Tink.

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Money Manager

NatWest: 
the UK’s leading digital banking app

NatWest’s Spending feature

75% active engagement

Out of the 8.3m NatWest customers that have already used the feature, 75% are engaging with it on a regular basis.

24m+ insights delivered

The feature analyses spending to nudge users with personalised recommendations and actionable insights.

25% customer action

Out of the millions of insights that have been delivered, 25% have resulted in action from customers.

Wendy Redshaw, Retail Bank’s Chief Digital Information Officer at NatWest

We see situations where the Spending feature makes a real difference in people’s lives. We’re seeing incremental changes, in the amount the app is really being used - and people are taking action, themselves, to budget and set aside money.

Wendy Redshaw, Retail Bank’s Chief Digital Information Officer at NatWest

Wendy Redshaw, Retail Bank’s Chief Digital Information Officer at NatWest

We see situations where the Spending feature makes a real difference in people’s lives. We’re seeing incremental changes, in the amount the app is really being used - and people are taking action, themselves, to budget and set aside money.

Wendy Redshaw, Retail Bank’s Chief Digital Information Officer at NatWest

What NatWest wanted to solve

Empower customers to ‘get better off’ financially

After many customers shared they didn’t know where their money went, and wanted a better way to understand their finances, NatWest took notice. To solve this, they wanted to offer easy-to-use tools to empower customers to become financially better off – by helping them not just understand, but also improve their spending habits.

Bird illustration
Bird illustration
What NatWest wanted to solve

Empower customers to ‘get better off’ financially

After many customers shared they didn’t know where their money went, and wanted a better way to understand their finances, NatWest took notice. To solve this, they wanted to offer easy-to-use tools to empower customers to become financially better off – by helping them not just understand, but also improve their spending habits.

How they solved it

A smart Spending feature

To make it easier for people to manage their money, NatWest partnered with Tink to launch a brand new Spending feature in their Mobile app. This gives users personalised insights into their spending, with all of the heavy lifting (powered by Tink’s technology) done in the background.

Features include:

  • A newsfeed full of personalised insights helping customers understand their spending habits and take action on them

  • Automatic categorisation of expenses, so users can see where their money is going

  • Budgeting tools, letting users easily track their spending in each category

NatWest: the UK’s leading digital banking app
NatWest: the UK’s leading digital banking app
How they solved it

A smart Spending feature

To make it easier for people to manage their money, NatWest partnered with Tink to launch a brand new Spending feature in their Mobile app. This gives users personalised insights into their spending, with all of the heavy lifting (powered by Tink’s technology) done in the background.

Features include:

  • A newsfeed full of personalised insights helping customers understand their spending habits and take action on them

  • Automatic categorisation of expenses, so users can see where their money is going

  • Budgeting tools, letting users easily track their spending in each category

What they achieved

The UK’s leading digital banking experience

One year after launching the Spending feature, NatWest has empowered millions of customers to take control of their spending and increase their financial capability.

Their banking app has been recognised as having the ‘Most desirable mobile banking feature set in the UK’ (Insider Intelligence, 2020) and was named a ‘Digital Experience Leader’ in the UK (Forrester, 2020).

Rocket
Rocket
What they achieved

The UK’s leading digital banking experience

One year after launching the Spending feature, NatWest has empowered millions of customers to take control of their spending and increase their financial capability.

Their banking app has been recognised as having the ‘Most desirable mobile banking feature set in the UK’ (Insider Intelligence, 2020) and was named a ‘Digital Experience Leader’ in the UK (Forrester, 2020).

Tasha, Senior Business Manager, Tink UK

Working with NatWest has been a rewarding experience and has truly highlighted how a great partnership should work. From co-identifying new functionality, to tackling challenges and making tough decisions together, I’m super proud of the partnership that has been built. As the account manager, it’s exciting working in tandem with the team and growing the relationship beyond them being just our customers.

Tasha Chouhan, Senior Business Manager - UK

Tasha, Senior Business Manager, Tink UK

Working with NatWest has been a rewarding experience and has truly highlighted how a great partnership should work. From co-identifying new functionality, to tackling challenges and making tough decisions together, I’m super proud of the partnership that has been built. As the account manager, it’s exciting working in tandem with the team and growing the relationship beyond them being just our customers.

Tasha Chouhan, Senior Business Manager - UK

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