NatWest: the UK’s leading digital banking app
NatWest is passionate about the people, businesses and communities it supports. Here's how they created an engaging, customer-focused Spending feature by partnering with Tink.
Money Manager
NatWest’s Spending feature
8m+ activations
Over 8.3m of the bank’s customers have used the Spending feature in the NatWest digital banking app.
24m+ insights delivered
The feature analyses spending to nudge users with personalised recommendations and actionable insights.
25% customer action
Out of the millions of insights that have been delivered, 25% have resulted in action from customers.
Wendy Redshaw, Retail Bank’s Chief Digital Information Officer at NatWestWe see situations where the Spending feature makes a real difference in people’s lives. We’re seeing incremental changes, in the amount the app is really being used - and people are taking action, themselves, to budget and set aside money.
Wendy Redshaw, Retail Bank’s Chief Digital Information Officer at NatWestWe see situations where the Spending feature makes a real difference in people’s lives. We’re seeing incremental changes, in the amount the app is really being used - and people are taking action, themselves, to budget and set aside money.
Empower customers to ‘get better off’ financially
After many customers shared they didn’t know where their money went, and wanted a better way to understand their finances, NatWest took notice. To solve this, they wanted to offer easy-to-use tools to empower customers to become financially better off – by helping them not just understand, but also improve their spending habits.
Empower customers to ‘get better off’ financially
After many customers shared they didn’t know where their money went, and wanted a better way to understand their finances, NatWest took notice. To solve this, they wanted to offer easy-to-use tools to empower customers to become financially better off – by helping them not just understand, but also improve their spending habits.
A smart Spending feature
To make it easier for people to manage their money, NatWest partnered with Tink to launch a brand new Spending feature in their Mobile app. This gives users personalised insights into their spending, with all of the heavy lifting (powered by Tink’s technology) done in the background.
Features include:
A newsfeed full of personalised insights helping customers understand their spending habits and take action on them
Automatic categorisation of expenses, so users can see where their money is going
Budgeting tools, letting users easily track their spending in each category
A smart Spending feature
To make it easier for people to manage their money, NatWest partnered with Tink to launch a brand new Spending feature in their Mobile app. This gives users personalised insights into their spending, with all of the heavy lifting (powered by Tink’s technology) done in the background.
Features include:
A newsfeed full of personalised insights helping customers understand their spending habits and take action on them
Automatic categorisation of expenses, so users can see where their money is going
Budgeting tools, letting users easily track their spending in each category
The UK’s leading digital banking experience
One year after launching the Spending feature, NatWest has empowered millions of customers to take control of their spending and increase their financial capability.
Their banking app has been recognised as having the ‘Most desirable mobile banking feature set in the UK’ (Insider Intelligence, 2020) and was named a ‘Digital Experience Leader’ in the UK (Forrester, 2020).
The UK’s leading digital banking experience
One year after launching the Spending feature, NatWest has empowered millions of customers to take control of their spending and increase their financial capability.
Their banking app has been recognised as having the ‘Most desirable mobile banking feature set in the UK’ (Insider Intelligence, 2020) and was named a ‘Digital Experience Leader’ in the UK (Forrester, 2020).
Tasha Chouhan, Senior Business Manager - UKWorking with NatWest has been a rewarding experience and has truly highlighted how a great partnership should work. From co-identifying new functionality, to tackling challenges and making tough decisions together, I’m super proud of the partnership that has been built. As the account manager, it’s exciting working in tandem with the team and growing the relationship beyond them being just our customers.
Tasha Chouhan, Senior Business Manager - UKWorking with NatWest has been a rewarding experience and has truly highlighted how a great partnership should work. From co-identifying new functionality, to tackling challenges and making tough decisions together, I’m super proud of the partnership that has been built. As the account manager, it’s exciting working in tandem with the team and growing the relationship beyond them being just our customers.
Interesting reads
How NatWest built the UK’s leading Spending feature
We talk to NatWest Retail Bank’s Chief Digital Information Officer, Wendy Redshaw, about what it takes to build the UK’s leading digital banking service – and how its customers are reaping the benefits.
What is multi-banking, and what is it good for?
Multi-banking makes it easier for people to see the full picture of all their finances by gathering all their accounts in one view. Here’s why that can make a big difference for consumers and businesses.
What is data enrichment, and what is it good for?
Data is great, but it can often be made better. That’s what data enrichment is all about. Here’s what data enrichment can do for financial data in very simple terms. And why it can make all the difference.
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