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Grip: the most popular Dutch PFM app

Find out how one of the Netherlands’ biggest retail banks – ABN AMRO – increased customer satisfaction by partnering with Tink to create the Grip app.

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Grip: the most popular Dutch PFM app

Grip achievements

550k+ users

Grip is the #1 PFM app in the Netherlands, with hundreds of thousands of users.

73% would recommend

After the release of Grip, 73% of customers said they’d recommend the app.

Improved brand perception

50% of customers said their perception of the brand improved after the app launch.

Roland Booijen, Director Apps & Digital Innovation at ABN AMRO

With an unbeatable time-to-market, the Grip app is one of our most successful partnerships to date.

Roland Booijen, Director Apps & Digital Innovation at ABN AMRO

Roland Booijen, Director Apps & Digital Innovation at ABN AMRO

With an unbeatable time-to-market, the Grip app is one of our most successful partnerships to date.

Roland Booijen, Director Apps & Digital Innovation at ABN AMRO

What ABN AMRO wanted to solve

Address customer needs

In a customer survey, ABN AMRO found that 50% of their customers wanted a better understanding of their finances, with 25% admitting they had a hard time controlling their spending. ABN AMRO wanted to address those needs and help customers get more control over their finances.

Hand + phone illustration
Hand + phone illustration
What ABN AMRO wanted to solve

Address customer needs

In a customer survey, ABN AMRO found that 50% of their customers wanted a better understanding of their finances, with 25% admitting they had a hard time controlling their spending. ABN AMRO wanted to address those needs and help customers get more control over their finances.

How they solved it

A new personal finance app

ABN AMRO had an idea, but they needed a partner that had experience building a PFM app that users love.

They reached out to Tink, and together they set out to create a brand new app that would let users:

  • Get an easy overview of expenses

  • Track budgets broken down by category

  • Receive alerts to stay on top of spending

ABN AMRO App
ABN AMRO App
How they solved it

A new personal finance app

ABN AMRO had an idea, but they needed a partner that had experience building a PFM app that users love.

They reached out to Tink, and together they set out to create a brand new app that would let users:

  • Get an easy overview of expenses

  • Track budgets broken down by category

  • Receive alerts to stay on top of spending

What they achieved

The #1 PFM app in the Netherlands

The app they developed, called Grip, was a massive hit. With over 550,000 users (and counting), it became the #1 PFM app in the Netherlands.

Besides achieving what they set out to do – helping customers manage their finances more easily – the app also resulted in an improved brand perception for ABN AMRO.

ABN AMRO Office
ABN AMRO Office
What they achieved

The #1 PFM app in the Netherlands

The app they developed, called Grip, was a massive hit. With over 550,000 users (and counting), it became the #1 PFM app in the Netherlands.

Besides achieving what they set out to do – helping customers manage their finances more easily – the app also resulted in an improved brand perception for ABN AMRO.

Caroline Lanslots, Business Development Manager - Netherlands

I'm proud of the great relationship we’ve built with ABN AMRO, a partnership that goes way back to Tink's early days. I really enjoy getting to work with great team of experts who together have built a leading solution for Dutch banking clients, and are continuously cooperating to keep improving the user experience. I'm looking forward to see our close partnership grow even further into the future.

Caroline Lanslots, Business Development Manager - Netherlands

Caroline Lanslots, Business Development Manager - Netherlands

I'm proud of the great relationship we’ve built with ABN AMRO, a partnership that goes way back to Tink's early days. I really enjoy getting to work with great team of experts who together have built a leading solution for Dutch banking clients, and are continuously cooperating to keep improving the user experience. I'm looking forward to see our close partnership grow even further into the future.

Caroline Lanslots, Business Development Manager - Netherlands

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