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Qliro and Deedster – building sustainability together

Sustainability has become an increasingly important part of our lives. Tackling climate change and building a service that allows consumers to easily view, track, and reduce their climate impact is exactly what Qliro and Deedster set out to accomplish. Here’s how they’re using Tink’s tech – and each adding their unique twist – to make that a reality.

TL;DR – Quick summary

  • Qliro has partnered with Deedster to expand their offering with two products: one focused on reducing the number of e-returns, and a carbon footprint tracker.

  • Qliro is the first payment company to develop a carbon footprint calculator like Lifestyle Profile.

  • Deedster uses customers’ transaction data in combination with other sources to calculate customers’ carbon footprint.

Deedster and Qliro – building sustainability together

Qliro, a leading Nordic fintech company focusing on payment solutions with 2.5 million active customers and Deedster, a tech startup with a focus on a sustainable future have teamed up to make sustainability a part of their customers’ lifestyles, and help people understand the effect they have on the environment.

Deedster comes in with the tech foundation for two climate action engagement tools. One is Deedster at Work, which helps businesses engage employees and increase their awareness about the climate and sustainability. The other is Deedster Inside, which helps financial institutions engage their customers with a carbon calculator based on their spending, as well as quizzes and insights which give concrete details and deeds (small actions) that they can use, not only to improve their carbon footprint but also to move toward a more sustainable lifestyle. These can be seamlessly integrated into the business’s existing mobile app.

Qliro offers online payment solutions to consumers and e-retailers in the Nordics as well as digital financial services to consumers in Sweden. They’ve partnered with Deedster to expand their offering with two products: Retursmart focused on reducing the number of e-returns, and their ‘Lifestyle Profile’ – a carbon footprint tracker which is aimed at increasing users’ awareness around sustainable consumption options. Here’s a closer look into how it all works.

Qliro + Deedster = a sustainable outlook

Qliro’s first product built in partnership with Deedster was Retursmart. Retursmart gives Qliro customers insights on the carbon emissions impact their returns have had since they became a customer. Together with engaging and informative quizzes, Qliro can give customers information to inspire more sustainable consumption habits. ‘The aim was to see what we can offer our customers that would have a positive effect on the environment, our customers, and at the same time be of value to our partner merchants,’  said Carolina Brandtman, CEO, ‎ at Qliro.

After the launch of Retursmart, Qliro wanted to bring even more value to their customers. So they developed the service Lifestyle Profile. This service lets all Nordic users connect their banking information, after which they answer a few questions about their lifestyle – like the size of their home, travel, and shopping habits. They then get a summary, not only of their overall carbon footprint but also per consumption category based on their transactions and lifestyle. This way customers can have a better understanding of how their habits and lifestyle affect the environment.

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Getting the most out of the data

Qliro’s and Deedster’s carbon footprint calculator uses customers’ financial data to assess spending and understand consumption habits. That’s where Tink comes in. Using Tink’s Transactions, they can aggregate all the data from a customer’s different accounts, in a clean, unified way. 

Tink’s standardisation of the data makes it possible for Deedster to immediately put it to use. And that’s where their work comes in. As Daniel Dellham, Deedster Co-founder put it: ‘It’s not just about the data – it’s about what we can do with it. Just putting a number on the transaction, that has been done before. We wanted to do something more.’

Deedster uses the transaction data in combination with other sources, such as the questions the customer answers in the beginning to calculate their carbon footprint. And then they can add their unique twist. Deedster uses the transaction data in combination with other sources, such as the questions the customer answers and external databases. And then they can add their unique twist. ‘We aren’t only interested in how much the consumer spent on fuel. We need to know what kind of fuel they bought and what it cost at that point, so we know how many litres they bought. That is where the impact is,’ Daniel explained. ‘With this data, we can calculate the current carbon footprint and then give consumers deeds that they can implement to reduce their impact through small changes in their actions.’

Building a smarter, data-driven future

Qliro’s and Deedster’s sustainability vision is industry-leading. Qliro is the first payment company to develop a carbon footprint calculator like the Lifestyle Profile. ‘We want to inspire our customers and we want them to understand the effect they have on the environment, raising awareness around our consumption patterns is the first step to create a change,’ says Carolina Brandtman at Qliro.  ‘By engaging consumers in a fun way, we can help inspire them to make more climate-smart choices – together with Deedster, we can contribute to a  sustainable future.’

This partnership is another great example of how open banking can be used to promote sustainability – and how financial data can be used in smart ways, to bring real value into consumers’ lives. 

Have your own great idea of how to use financial data to make a difference? Try out the Tink platform – you can sign up for your own free account today.

TL;DR – Quick summary

  • Qliro has partnered with Deedster to expand their offering with two products: one focused on reducing the number of e-returns, and a carbon footprint tracker.

  • Qliro is the first payment company to develop a carbon footprint calculator like Lifestyle Profile.

  • Deedster uses customers’ transaction data in combination with other sources to calculate customers’ carbon footprint.