You might also have heard of it as financial data aggregation, but it means the same thing: gathering the information from many – or all – of someone’s accounts to give better visibility over their finances. (Always and only with consent, of course.)
Account aggregation can come in many different formats. It can be limited to a single institution, or to a certain type of account. It can also be very comprehensive and include information on a wide range of accounts – from investments and pensions to credit cards and mortgages.
It all depends on how the aggregation is being done, and for what purpose.
What do consumers get out of account aggregation?
In most cases, the main benefit of account aggregation is that it helps people see all their different accounts in one place. This is particularly helpful for people that have their money spread out through different accounts (which is quite common).
So if someone has a salary account with bank #1, an investment account with bank #2, a mortgage with bank #3 – they can get a complete overview of their finances through a single app. Otherwise, they might need to log in to 3 different banks, and then keep a mental score of how much was in each.
What do businesses get out of account aggregation?
Businesses can benefit in the exact same way as consumers by using services that offer aggregation of business accounts. This is a simple way to get a better financial overview in case their funds are spread through different accounts.
However, businesses are more likely to get value by providing or leveraging account aggregation for their own customers.
Providing account aggregation can be a simple way to engage customers and keep their attention.
Let’s use the same example as above. If bank #2 lets their customer check all their accounts (including the ones they have with banks #1 and #3) in their app, the customer would probably use bank #2’s app more often than the others’.
There are also many types of businesses that can benefit from having increased transparency over their customer’s finances.
Lending companies are a great example. They can use aggregation to get quick, easy access to all their customer’s (or potential customer’s) financial data in order to make more accurate credit or risk assessments.
Having an easy way to access and understand the full picture of someone’s finances can help businesses in many ways, from saving time and increasing efficiency, to providing a better user experience in their digital channels.
Account aggregation as a product
Account aggregation is one of the products you can get with Tink. Here are some links you can visit to learn more:
And here you can learn more about some of our available (aggregation-powered) solutions: