In digital banking, personal finance management (PFM) is a key contributor to customer engagement. If you can be the go-to place for customers to manage their finances, that can easily turn into increased loyalty – and sales. With Tink’s PFM SDKs, making PFM happen doesn’t need to be a massive undertaking. You can get up in running in a few hours, saving developer time and getting to market quicker.
Personal financial management applications help users understand and manage their finances. Many banks and financial institutions offer some kind of PFM services today, ranging from basic charts and transaction lists, to smart statistics, budgeting and savings tools – or even actionable insights that can give users personalised advice.
Customers today want and expect PFM, but building a unique, competitive PFM product from scratch can take a long time – and expensive developer resources. What our SDK does is give you all the necessary tech components so you can jump straight to the fun part: deciding what your PFM experience will be like.
After a few runs of creating bespoke UX and interfaces for PFM apps – first in Sweden, and then for larger and larger customers across Europe – we learned a lot. The demand for our expertise was high, but we couldn’t take on every PFM-developing project that came our way. What we could do was make it easier for everyone to build their own PFM applications based on our tech.
So we took what we learned and packaged it into neat little kits. Software development kits (SDKs), to be precise. That means any customer can now tap into eight years of PFM experience with three lines of code – and save months of development effort.
For those of us who’ve seen a fair share of PFM applications, it’s usually easy to identify an off-the-shelf solution. They do the job, and they’re definitely practical. But the risk of having a PFM implementation that doesn’t have the look and feel of your brand is that it can create a disconnect for your customers – or even put them off.
That’s why customisation is important. With our SDKs, you can adjust all the colours and fonts to match your own brand design. That way, customers will get a consistent experience, and associate the value they get from PFM with your business and your brand.
There are three main benefits of using PFM SDKs. Let’s break them down.
In a competitive market, time is of the essence. If you take too long to release a new product or service, a competitor might beat you to it – and snatch up the customer base before you get the chance.
While some larger PFM projects can take well over a year to design, develop – then deploy, test, and iterate – our SDKs can be implemented, customised, and released in a few hours.
Less time also translates to less money spent in developer hours, and more opportunity for your developers to focus on other things.
Whether or not you have an existing solution, SDKs can help you get your PFM out to market quicker.
If you want to build an entirely new app, you can get started with a ready made, feature-rich PFM experience with as little as 3 lines of code. Choose which features to add, how you want to place within the app, and customise the colours and fonts to match your brand. And that’s it, you’re ready to go live.
If you already have an existing app, you can add powerful new PFM features to it with as little as 1 line of code, customising the look so it matches your app’s. All with flexible integration points, so it fits right in with your existing structure and navigation.
If you’re still on the fence about PFM and whether it really resonates with your use case, SDKs are a great way to try PFM as proof-of-concept. With minimal investment and time to market, you can have a solid PFM offering in your customers’ hands in a matter of days.
For close to a decade now, our PFM team has been putting a lot of energy towards building a PFM product with data-driven design and a sharp focus on end-users. We’ve thoroughly tested all of our PFM features before releasing them as SDKs, and we’ve found that they can positively impact both engagement and revenue.
PFM is one of the best tools financial institutions have to engage customers. By being the place users go to manage their money, you become indispensable to them.
Not only do you increase the amount of time that users spend in your app, but you increase retention too. When customers keep coming back to your service to manage their finances, check budgets, or track their savings goals, your relationship deepens – leading to more customer loyalty.
Once you have customer engagement (and loyalty), you can further this relationship and increase sales by sending them relevant, personalised offers. This is possible because by providing PFM, you can get a better understanding of customers’ preferences, current expenses, financial situation or even goals.
When you have these insights, you can increase the chance of conversion – all while helping your customers achieve their goals.
Our most popular PFM features are already live and available, but we’re not done yet. We’ll keep building new features as technology and trends move, and they will be available to you with future updates.
Interested in PFM SDKs? Get in touch.
Northmill is on a mission to build personalised banking services that improve people’s finances. By plugging Tink’s open banking technology into its app, Northmill will deliver a seamless and relevant customer experience.
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